Big flavour. Fast service. Entirely plant-based. LOVE. PLANT. RIOT. is rebuilding familiar fast-food favourites without compromise—and creating a responsible business designed to make kinder choices irresistible to everyone.
Fast food is brilliant at being familiar, convenient and craveable. We believe it can deliver all of that with plants—and operate with a stronger sense of responsibility.
This is rebellion with a purpose: a refusal to accept that the established way is the only way.
LOVE. PLANT. RIOT. is a purpose-led fast-food concept: incredible plant-based food, served fast, built without animal products and developed to create value beyond the till.
We are fighting convention, not customers. This is plant-based food for burger lovers, curious first-timers and anyone hungry for something better.
The familiar favourite, completely reimagined. The Big V will be our ultimate plant-powered burger: made for people who already love burgers and built to become the best burger in town. It joins an original menu of kebabs, pancakes, soft serve and bold sides, giving everyone an easy first bite of change.
A gloriously messy, flame-seared plant burger stacked with melty plant-based cheese, crisp pickles, shredded lettuce, onions and our signature riot sauce in a toasted bun. Built to win over burger lovers, one bite at a time.
Deeply seasoned, charred and loaded with slaw, pickles, herbs and a sauce worth coming back for.
Fluffy plant-based stacks that can move from breakfast to dessert, sweet to savoury, without losing their swagger.
Silky dairy-free soft serve with proper sauces, crunch and rotating flavours built for repeat visits.
Crisp battered cauliflower tossed in sticky firecracker glaze, with cooling ranch, slaw and fresh herbs.
Smoky beans, seasoned rice, charred corn, salsa, crunchy leaves and guacamole rolled hot and built to travel.
Familiar favourites with enough personality to become orders in their own right.
These are menu directions, not final recipes. The Big V and the wider line-up will be tested, tasted and refined with the people we want to serve.
LOVE. PLANT. RIOT. is being developed as a founder-led, professionally governed social enterprise with a protected purpose. It must be commercially strong enough to compete, grow and contribute. Profit is essential—but it is fuel for the mission, not the mission itself.
We intend to establish LPR as a CIC limited by guarantee, with a clear community purpose and an asset lock that protects the mission as the business grows.
Purpose only scales if the business works. Success means food people choose, disciplined operations, fair pay, responsible reserves and sustainable growth.
Ingredients, suppliers, packaging, partnerships and future growth will be judged against practical ethical standards—not treated as an afterthought.
We will design purchasing, preparation and stock control to prevent avoidable waste, donate safe surplus food where practical, use renewable electricity where we control the supply and choose lower-impact materials.
When the business is financially sustainable, each location will follow a transparent approach to supporting animal welfare, local community initiatives and other causes aligned with LPR’s purpose.
LPR will listen closely to customers, colleagues, specialists and supporters while keeping a small, accountable decision-making structure able to move quickly and adapt.
The mission is to make plant-based choices exciting, accessible and normal—and prove that a responsible, successful business can create value for customers, colleagues, good causes and the wider world.
The spark was a simple realisation: the speed, familiarity and pleasure of fast food do not have to come at the expense of animals, people, communities or the planet.
That idea became LOVE. PLANT. RIOT.—an entirely plant-based fast-food business designed to compete on flavour and convenience while operating with a stronger sense of responsibility.
For us, kinder means making thoughtful choices throughout the operation: reducing avoidable waste, sourcing responsibly, paying people fairly and using resources carefully.
It also means being a good local neighbour. As LPR becomes financially sustainable, we want each location to support practical community initiatives, create worthwhile opportunities and direct surplus towards causes aligned with its purpose.
There is no identity test at the door. If the food looks delicious and the values make sense, you belong here.
Before committing to a permanent site or a major capital raise, LPR will prove the food and the operating model through a focused research and development phase.
We expect to explore a reward-based crowdfunding campaign for specific development work such as recipes, tastings and pop-ups. Backers would receive clearly described rewards—not shares, voting rights or control. The scope, budget and terms will be published before any campaign opens.
The ambition remains a permanent LOVE. PLANT. RIOT. drive-through. The route begins smaller: prove the food, demand and economics, then build a purpose-protected business capable of competing in the mainstream.
Set a focused R&D scope, budget, timetable and measurable success criteria for the food, service model and customer proposition.
Develop The Big V and the opening menu with specialist input, then use structured tastings to improve flavour, portion, price and consistency.
Run pop-ups and paid pilots to test service speed, customer appeal, repeat demand, waste, labour and unit economics in the real world.
Use the evidence to select the right format and location, validate planning and traffic assumptions, and produce a credible build budget and break-even forecast.
Choose the capital route that best fits the proven model while preserving LPR’s purpose, founder accountability and ability to adapt.
Launch the first permanent LPR, listen closely to customers and colleagues, and use real performance to improve every location that follows.